Hakim Elhocine finishing couture hair at the Mayfair atelier
Mayfair · London · Hair Couture

Hair, elevatedto couture.

Meet Haks AI — describe your look or add a photo, and our atelier agent designs the cut, colour or beard that suits you, then books it.

Prefer the classic way?Memberships
Atelier11 Blenheim St, W1S
DisciplinesColour · Cut · Couture
Seen onLondon Fashion Week
HAKIM ELHOCINE · HAIR COUTURE · MAYFAIR ·HE
Scroll
02 — The Menu

The coutureprice list.

Each a craft of its own. Choose a house, then a service — every booking opens with a consultation.

Blow Dry & Styling
Mayfair Hair Atelier

Blow Dry & Styling

6 services · book online in minutes

03 — The Nail Menu

Bond StreetNail Atelier.

Russian waterless technique and Japanese manicure, worked entirely with the e-file. Every appointment begins with a complimentary five-minute consultation.

Manicure Collection

Waterless, e-file led — the Russian technique the atelier is built on.

Gel & BIAB Collection

Colour that holds, and structure that lets the natural nail grow underneath.

Extensions

Bespoke length and shape, with removal of the previous set included.

Pedicure Collection

The same precision, applied below the ankle.

Nail Enhancement

Finishes added to any manicure or pedicure in the collection.

Repair & Removal

Standalone care — including safe removal of work done elsewhere.

04 — Haks AI

Your consultation,before the chair.

The atelier’s own AI stylist, trained on how this house works colour and texture. It reads your photograph, designs the look, and books the service that gets you there.

  1. 01

    Show us your hair

    Add a photo or describe what you have — length, texture, what has been done to it before, and what you are trying to leave behind.

  2. 02

    See it before the chair

    Haks AI designs the cut, colour or beard against your own photograph, and says plainly what it will take to get there and to keep it.

  3. 03

    Book the appointment it needs

    The recommendation carries straight into the diary as the right service, with the right colourist and the right length of time.

01 — The Magazine
Haute Hair — The Art of Transformation, the Hakim Elhocine Hair Couture cover.
Issue 01 · SummerHaute Hair

The house magazine — an editorial of transformation, couture and the Mayfair atelier. Scroll to turn the pages.

06 — La Maison Membership

The gallery of memberships.

Four standing arrangements with the atelier — hung like canvases, from the polished essential to the celebrity chair.

Every tier begins with a consultation at 11 Blenheim Street, Mayfair.

07 — The Boutique

Take the atelier home.

The products behind every finish in the house — chosen by Hakim, shipped from Mayfair.

View the boutique
Hakim Elhocine at work
Backstage at the show
04 — The Maison

“I don't do hair.I tailor it — tothe face, the night,the woman.”

Hakim Elhocine
Founder · Creative Director
05 — Visit

Begin your sitting.

Atelier11 Blenheim Street
Mayfair, London W1S 1LL
WhatsApp07423 244442
HoursMonday – Saturday · 10am – 8pm
Closed Sunday
Hakim Elhocine atelier
Mayfair · W1S 1LL