Couture hair finished at the Mayfair atelier
Mayfair · London · Hair Couture

Hair, elevatedto couture.

A Mayfair atelier where colour is mixed like fabric and the cut is drawn like a gown — every guest leaves a campaign of one.

Atelier11 Blenheim St, W1S
DisciplinesColour · Cut · Couture
Seen onLondon Fashion Week
HAKIM ELHOCINE · HAIR COUTURE · MAYFAIR ·HE
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The Hakim Elhocine atelier in Mayfair
W1S11 Blenheim Street
Mayfair, London
01 — The House

A couture housefor hair, hiddenoff Bond Street.

Behind an arched Mayfair façade, Hakim Elhocine built an atelier that treats hair as haute couture — oxblood lacquer, Calacatta Viola marble and gold, lit like a salon de mode.

The same hands that dress private clients also dress the runway: the house's looks have walked London Fashion Week, draped in colour and movement engineered chair-side.

6
Couture
disciplines
100%
Virgin Russian
hair
LFW
On the
runway
02 — The Atelier

Step insidethe salon.

High arches, warm light and marble that runs the length of the room — designed so every reflection feels like a sitting.

Marble wash stationsThe Wash House
Styling stations with curtainsStyling Floor
Kérastase colour barThe Colour Bar
Gold treatment shelfTreatment Gold
HE Beauty kitHE Beauty
03 — The Menu

The coutureprice list.

Each a craft of its own. Choose a house, then a service — every booking opens with a consultation.

The Couture Blow Dry Collection
Movement & Finish

The Couture Blow Dry Collection

Hand-dried sculpture — from a glass-smooth finish to a true Hollywood wave.

5 services · book online in minutes

04 — Lookbook

On the runway, off the clock.

From London Fashion Week finales to red-carpet waves — a house portfolio, dragged left.

Couture runway lookCobalt & GoldLondon Fashion Week
Pink editorialRosé EditorialCampaign
Backstage motionIn MotionBackstage
Backstage stylingChair-sideShow Prep
Balayage resultLived-in BrondeBespoke Colour
Backstage portraitThe FinaleBackstage

A campaign
of one.

Hakim Elhocine at work
Backstage at the show
06 — The Maison

“I don't do hair.I tailor it — tothe face, the night,the woman.”

Hakim Elhocine
Founder · Creative Director
07 — Visit

Begin your sitting.

Atelier11 Blenheim Street
Mayfair, London W1S 1LL
HoursMon – Sat · 10am – 8pm
Sunday · 11am – 7pm
Hakim Elhocine atelier
Mayfair · W1S 1LL