What a couture blow dry is
It starts at the basin. The wash is a treatment in itself — the right shampoo for what your hair is actually doing this month, worked properly, rinsed properly, and conditioned only where conditioner belongs. Most disappointing blow-dries are decided before the dryer is switched on.
The dry is sectioned and directed. Movement is built in at the root, which is where it has to come from, and the ends are finished rather than curled as an afterthought. The result should still be doing something on day three.
The red carpet blow dry
For an evening that matters there is a longer sitting, styled by Hakim, built for photographs and for a room that gets warmer as the night goes on. It is the same finish the house puts on hair for press and editorial work.
Clients who wear a blow dry weekly take the package of six, which is held on the account and booked in advance so the chair is there on the same day each week.
Before an event, and before a holiday
A blow dry the day before is almost always better than the morning of — hair sits down overnight and photographs better on day two. Say what the occasion is when you book and the appointment will be placed accordingly.
If your hair is going somewhere hot or humid, ask about a smoothing treatment at the same visit. It changes what a blow dry can hold for you for the following three months.
Questions we are asked
- How long does a blow dry take?
- Around forty-five minutes for the couture blow dry. The red carpet blow dry by Hakim is booked as an hour.
- Should I book a blow dry for the day of my event or the day before?
- The day before, in most cases. Hair settles overnight and photographs better on day two. Tell us the occasion when you book and we will place the appointment properly.
- Do you offer a blow dry package?
- Yes — a package of six, held on your account, for clients who wear a blow dry weekly.
- Do you take walk-ins?
- No. The atelier is private and appointment only, which is what keeps the chair yours for the whole sitting.